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Practical Marketing Skills for Secretaries and Administrators

Practical Marketing Skills for Secretaries and Administrators

Target Audience

Secretaries and administrators with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. 

Course Objectives

•  Discuss marketing ideas confidently and professionally with fee-earners and marketing professionals
• Play an active part in developing and implementing marketing programmes
• Provide support to fee earners in a variety of marketing, selling and client development situations

Important notes

This is an intensive and interactive day providing a comprehensive introduction to marketing and business development concepts and looking at the different ways in which secretaries and administrators make a significant contribution to marketing, selling and client development programmes within their firms

Course Contents

Welcome and introductions

Course objectives and overview
 
THINKING: Understanding the big picture
Marketing fundamentals
• Jargon buster
•  Key concepts and ideas
•  Plans, plans, plans
•  Segmentation       
•  CRM – Client Relationship Management
 
Bridging the gap
•  What does the marketing team do?
•  How do fee earners feel about
    marketing?
 
Secretary roles in marketing
•  Administration
•  Supporting a fee-earner
•  Co-ordination for a practice group
•  Working with the marketing team

DOING: Getting the detail right
•  Brand, advertising and house style
•  Dealing with journalists
•  Internal marketing
•  Database and direct marketing
•  Web sites and intranets
•  Research
•  Presentations and seminars
•  Competitive tenders and bids
•  Increasing your effectiveness
•  Personal marketing – conveying
    confidence
•  Communication masterclass
•  Developing your knowledge and career
•  Taking the initiative

Action session
What do you need to do differently next time?

Summary and close