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Participant, Baker Tilly

"Thanks for making me smile all the way home!"

Practical Marketing Skills for Secretaries and Administrators

Practical Marketing Skills for Secretaries and Administrators

Target Audience

Secretaries and administrators with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. 

Course Objectives

•  Discuss marketing ideas confidently and professionally with fee-earners and marketing professionals
• Play an active part in developing and implementing marketing programmes
• Provide support to fee earners in a variety of marketing, selling and client development situations

Important notes

This is an intensive and interactive day providing a comprehensive introduction to marketing and business development concepts and looking at the different ways in which secretaries and administrators make a significant contribution to marketing, selling and client development programmes within their firms

Course Contents

Welcome and introductions

Course objectives and overview
THINKING: Understanding the big picture
Marketing fundamentals
• Jargon buster
•  Key concepts and ideas
•  Plans, plans, plans
•  Segmentation       
•  CRM – Client Relationship Management
Bridging the gap
•  What does the marketing team do?
•  How do fee earners feel about
Secretary roles in marketing
•  Administration
•  Supporting a fee-earner
•  Co-ordination for a practice group
•  Working with the marketing team

DOING: Getting the detail right
•  Brand, advertising and house style
•  Dealing with journalists
•  Internal marketing
•  Database and direct marketing
•  Web sites and intranets
•  Research
•  Presentations and seminars
•  Competitive tenders and bids
•  Increasing your effectiveness
•  Personal marketing – conveying
•  Communication masterclass
•  Developing your knowledge and career
•  Taking the initiative

Action session
What do you need to do differently next time?

Summary and close